Here is What I Have Done
Above is a collection of Copywriting and Marketing research material utilized to properly relay company's agenda through informational + persuasive techniques and expand company's marketing channels, reaching a wider outreach of their target audience.
Copywriting: Created and executed written content material for company to use across website and social media platforms such as Instagram, blog, and email messaging systems. Content involved informational briefs that entail event details, program initiatives, and monthly themes.
Research Marketing: Used secondary research methods to investigate and suggest other Marketing channels to incorporate into company's goal of Target outreach expansion. Reviewed market data, success stories, competition analysis and curated a 3-5 page document entailing results of study
Marketing Campaign: Stress Awareness Month
Above is a campaign designed to advocate for stress management in the youth. A collection of graphic outline for story posts, copywriting for newsletter outreach and blog post, and social media content was used to promote the be.orgs core value of social and emotional awareness and influence participation in their SLP (Social Learning) Program
Copywriting: Created and executed written content material involving stress management book recommendations for children that was used across website and social media platforms.
Content writing/planning: Used secondary research methods to investigate stress management techniques and books that suit the campaigns objective. Created a document mapping out and planning content that will be included from research work.
Graphic outline of design used in separate Instagram story posts
Marketing Campaign: WHM/BHM Recognition
Above is a campaign designed to recognize minority awareness in correlation to company's core initiative of equal opportunity in quality education for underprivileged areas. A collection of graphic outline for story posts, copywriting for newsletter outreach and blog post, and social media content was used to promote.
Copywriting: Created and executed written content material involving black revolutionaries that was used across company blog and social media platforms.
Research Marketing: Used secondary research methods to investigate inspirational leaders that fit the Be orgs initiative of equal opportunity for minority groups. Created and finalized a list of findings along with popular keywords to increase market reach.
